Guide Window and Interior Display: The Principles of Visual Merchandising

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Professional retail designers, visual merchandisers, window dressers and store planners can help you create effective designs for your store. Hire consultants and take courses through the Australian Retailers Association. Retail design. Retail design and shopfitting Creating effective retail displays Principles of visual merchandising Improving customer traffic flow.

Home Industries Manufacturing and retail Retail and wholesale Retail design Creating effective retail displays Principles of visual merchandising. Window displays Create themes for window displays that reflect your store's style and personality. You should: be topical and seasonal use props, images, signage and products to convey an idea and message that will help your customers connect with your products change your window displays regularly - make sure products in your display are easy to find inside the store but not necessarily at the front, where your customers will need to look no further when you change your window display theme, remember to change your store's interior theme to match.

Shelf displays Plan how you will use your shelf displays to feature your products, and how much shelf space each product will get. You should: be careful not to clutter your products place a striking or appealing product in plain view of your entrance capitalise on spaces at the end of shelves place your popular or targeted products between eye level and knee level place your most profitable items at eye level place products for children at children's eye levels.

Stock displays Group related stock items together, and use your premium spaces - for example the ends of your aisles - to feature profitable products. You should: group similar products together to encourage add-on sales - for example, place crockery with cutlery group different but related products together to help make companion sales - for example, include all components of a bathroom in a bathroom display change your product displays regularly and keep them clean and well ordered feature a few product items, including product blurb and fliers, at your point-of-sale space.

An easily achieved zigzag effect is created by using material like yarn, rope, or ribbon to lead the eye throughout the zigzag line. It makes use of steps of the same general nature. It aligns all items in the same manner by height, spacing, and the angle at which they are placed.

This type of repetitive arrangement requires deviations to break the monotonous effect that may evolve.

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For example the size of dinosaur is defined when it is standing next to a two story house. The ratio of Props and show cards to merchandise must be in proportion to avoid the appearance of stressing or selling your props rather than merchandise. Each object should not be too large or too small, nor too heavy or too light in proportion to other items in display areas.

Proportion and contrast are important elements of good display. Rhythm can be achieved through various means like Repetition Continuous line Progression Radiation However, it does gain impact from repetition. The eye should travel easily through the entire design.

This produces an impression of constancy and stability. These impressions are helpful in promoting classic styles of clothing, especially for professional wear. It may proceed from left to right in a straight line. The eye starts at the top left quarter of the arrangement and proceeds downward to the lower right corner. The eye is made to move rapidly over the display, and this swift eye movement is in keeping with the immediate, quick viewing that is essential to the successful display of merchandise.

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How to Improve Your Visual Merchandising

It is a more dynamic means of achieving eye movement than is repetition. It employs the sequential evolution of an element for example, using light, medium, and dark colors sequentially in a design. Designs that employ radial rhythm or movement are often dramatic. However, this method of creative rhythm offers less variety than the other two methods. A left to right reading should be created in the display. Overlapping is one of the most effective tools for creating good flow.

Why Visual Merchandising Matters More Than Ever

These items are attractive and add to the theme. To allow store sales associates to interact with customers more effectively. It features only one piece of merchandise-designer gown, automobile, piece of jewelry etc. The basis of this kind of display is often the sales. It promotes the institutional services.

They do not produce direct sales of merchandise. In an abstract setting, the merchandise is the dominant feature and the setting supports and reinforces the message. These include six elements that are necessary components in the production of successful display units. This theme is the framework for creating a visual presentation. Overall themes must relate to the merchandise in both color and concept. Overall themes must create an image instantaneously——and it must be the correct image. Overall themes can be achieved by the use of hanging banners or signs; floor signs; flowers or props that relate to the signs and banners; matching urns; merchandise coordination; and valance colors.

The eye appeal of the display is responsible for most impulse sales. Promotional aisle - used to promote seasonal or special sale merchandise. Freestanding fixtures POP area Bulk of stock — contains a full assortment of merchandise. Walls They give significant details about the article, such as size, styles, and colors. The wording should be compact and, when possible, sparkling.

The Basic Principles of Visual Merchandising | RetailNext

Signs for clothes, for example, should sell neat appearance, style, and attractiveness rather than utility. For furniture, they should sell home life and happiness rather than just lamps and tables. They are the structure of the work, and can carry a wide variety of messages. It can exist by implication, as the edge of forms. The variations of meaning generally relate to our bodily experience of line and direction. In the case of the man in this family group, the lines seem to imply stability to the point of stodginess. They are decorative and busy. Psychologically these lines are associated with sharpness, movement, speed, confusion and excitement.

Psychologically these lines are associated with activeness, roundness, forcefulness, feminity and exuberance. Psychologically these lines are associated with passive nature, gentleness, feminity, smoothness and youthful nature. Psychologically they are associated with feminity, sensuousness, gentleness, fluidity and gracefulness. The structural use of these lines is for the flowing fabric edges, fabric patterns, frills and ruffles. They are natural, continuous and feminine Psychologically they create a feeling of delicacy, calmness, fragility, subtleness and weakness.

These are forceful, assertive, masculine and confident. They are wobbly, unstable and indecisive. They give a feeling of abruptness, efficiency and blindness.


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  • Psychologically they are associated with interruption, uncertainty, casualness. Form and shape imply space; indeed they cannot exist without space. For our purpose, shapes are discussed not in their variations, but as being similar or dissimilar.

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    For the creation of perfect harmony in a display, shapes that correspond exactly to one another are used exclusively. Inharmonious or dissimilar shapes may be used in a display to create contrast and, in some instances, a point of emphasis. Straight lines produce angular forms, and curved lines create circular forms.

    Forms express moods similar to the lines that define them. In advertisements and displays the merchandise and props are the forms and should be chosen for the appropriateness of their shape for the particular promotion. Display forms come in different sizes and can be arranged in a variety of positions. Two-dimensional Three dimensional. Angular shapes placed diagonally in relation to gravity suggest instability.

    Shapes that exhibit softly curving surfaces suggest quiet, comfort and sensuality. Objective image - it is derived from an actual object.